Giant Of Virginia Smithfield Foods Launches New Meat Alternative
Another huge meat processing company Smithfield Foods has joined the plant based bandwagon. The consumer demand for plant based food, is booming, and one of the fastest growing industries in the country.
Smithfield announced late Monday they too are on board to capture some of those dollars. The company announced a line of soy based meat alternative food items, that include, soy hamburgers, meatballs, sausage and ground meat.
The line will be marketing and manufactured by ‘Pure Farmland Products. According to a spokesperson, the items will be available at Kroger Markets, Sprouts Farmer’s Markets, and Target nationwide, next week.
Their products will be available in over 5000 retail stores nationwide in 2020. CEO John Pauley, said Smithfield is elated to be able to fill the needs of vegans and vegetarians. Pauley added, the company is ‘very progressive, and are in-tuned to the current trends within the food industry.’
Smithfield Foods Is The Largest Pig & Pork Producer In The World
Smithfield Foods, headquartered in Smithfield, Virginia, was founded in 1936 by Joseph Luther and his son. The company is now owned by The WH Group of Luohe, Henan, China.
The company employs over 50,000 people and takes in over 15 billion a year in revenue. Food industry experts, said on Monday this is a huge sign of things to come, with Smithfield joining the plant based food industry. Pauley said that ‘Smithfield is branching out to the food services sector,’ but failed to elaborate further.
Some are speculating that Smithfied is planning on opening restaurants with both vegan and non vegan choices. Pauly said his company has the advantage over other competitors. ‘we’re not the new guys, we’ve been around a long time’.
Many long term meat producers are joining the ranks of those in the plant based industry. One insider said, ‘more and more people are dropping meat from their diets and adding plant based food. There are lots of reasons for it, health concerns, food safety, compassion for animals, the environment. The source said, ‘if these companies want to survive, they must move with the times.’
Many Old Time Favorite Restaurants Are Now Offering Plant Based Options
The plant based company generating the most buzz is ‘Impossible Foods‘ maker of the Impossible Burger. Stanford biochemistry professor Patrick O. Brown devoted 18 months of research to getting rid of ‘intensive animal farming’.
The rest is history of sorts, in 2011 Brown launched ‘Impossible Foods’ in Redwood City, California. The company has skyrocketed, with demand for the product is ‘unbelievable’ says Brown. Impossible Foods is now on the menus of 10,000 restaurants including White Castle, Red Robbin, Burger King, and Little Caesar’s Pizza.
The demand is so high that in the July the figures were double what they were in April. Brown said that Impossible is now being served in Singapore and other countries. By the end of 2020 Impossible Foods is branching out to the freezer section of grocery stores nationwide.